Internet Marketing Strategies For Small Business Owners

Small business owners have been hit quite hard with losses and tighter budgets over the last few years due to the economy and the reduction in consumer spending. Due to this, many small business owners have decided to cut back on marketing expenses, both online and offline. While this may be cutting down on costs initially, there is also the chance that it is having an adverse effect because fewer marketing efforts typically mean that fewer consumers are being exposed to the brand and to the product or service that is being offered.

Internet marketing is not expensive however if it is done correctly. Small business owners can also save costs by electing to do their own Internet marketing, rather than contracting the job out to a marketing firm or a another person. The problem though is that many small business owners do not know what types of strategies they should be utilizing in order to market online and save money at the same time. To get started, here are a few Internet marketing strategies for small business owners that are also easy and low to no cost:

  • Use social media to make your presence and your brand known. Social media is free to use and it is a great way to interact with current and potential customers. Display new products, new services, provide customer service and market your ideas through platforms such as Facebook and Twitter that have millions of users worldwide.
  • Create an email marketing list and use it. Email marketing is relatively low cost (most email marketing services are only a few dollars a month) and it is a great way to find out what people are interested in your company and a good way to share ideas.
  • Integrate a blog on your website if you don't already have one. Blogging can be set up for free or if you decide to host your own blog, you will need a domain name and shared hosting, which together should cost you less than $100 per year.

The three Internet marketing strategies for small business owners listed above are simple, effective and low cost methods of putting your name, your company, your products and services out there without having to spend a ton of money to do so.

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